Matt Pavelle

About Matt Pavelle

I'm a New York City based startup Founder / CEO / CTO. I build new and disruptive products and teams in E-commerce, Luxury, and Fashion.

I'm passionate about leveraging existing technologies to make existing business methods more efficient, discovering novel uses for established processes, and inventing (and patenting) mechanisms that solve both social and business problems.

I'm strong Open Source advocate and work extensively (and almost exclusively) in the Linux/OSS domain.

[Stealth Startup], Founder and CEO

This startup is in stealth mode. Check back in 2018.

Wine Access, CTO

I was brought aboard Wine Access as Chief Technology Officer when the company was in the midst of being sold - it was purchased by NVP and I led the company through a complete replatforming and the associated operations enhancements.

TinkerTailor, Founder CTO

I co-founded and served as Chief Technology Officer for TinkerTailor was the world's first platform where women could build and customize dresses using accurate 3D models on the web and via our iOS app - and then purchase those dresses and have them custom made for them in NYC.

Moda Operandi, CTO

I served as Chief Technology Officer for Moda Operandi from inception until we hit the 120 employee mark. M'O is a fashion e-commerce business, and a "Unicorn" whose members "shop from the runway" and pre-order designer merchandise from complete collections (far more than what is featured in retail or existing online stores).

Heavy, CTO

Heavy is a broadband entertainment website. I lead the team that rebuilt the internal and external technology architecture from scratch using open source technologies. We did so in under three months (time was of the essence) during the winter of 2009. At the time, Heavy saw 10 million unique visitors per month with 9 page views on average per visitor.

Visre, Inc., EVP of Technology and Operations

Visre was the leading provider of ground-based virtual mapping services and high-definition street-level video/imagery from 2006-2009. We developed technologies for use in property sales and valuation including, "Video DriveBy", a high-resolution panoramic video of properties and neighborhoods. We also provided on-demand 16.8 megapixel video and images of properties throughout the United States. I served as the Executive Vice President of Operations and Development at Visre until the real estate economy forced our closure in 2009.

BizAtomic, Founder and CTO

BizAtomic was a provider of e-commerce and CMS applications to the small and medium business (SMB) market. I founded BizAtomic in late 2000 and grew the company continuously for 6 years. I built and/or oversaw development of a high-availability data center, a rich e-commerce platform, and a CMS system. The business was sold in 2007.

Propaganda Networks, Founder and President

Propaganda Networks was a provider of localized and universal search engine marketing (SEM) and search engine optimization (SEO) on a software basis. We used proprietary software, an in-depth knowledge of search engine indexing algorithms, and numerous low-level web server modifications to push clients to the top of multiple search engines simultaneously. We also developed and hosted ancillary websites and web applications. Propaganda Networks was sold in early 2000.

Skills and Interests

I am particularly interested in:

  • Application Redundancy
  • Augmented Reality
  • Cloud Distribution
  • Computer Vision
  • Distributed Systems
  • E-commerce
  • Geographic Information Systems
  • Large File Distribution
  • Peer-to-peer Networking


I hold a Bachelor of Science degree in Computer Science with minors in Psychology and Engineering from Carnegie Mellon University.