Matt Pavelle

A Brief History of Matt

I am passionate about leveraging existing technologies to make existing business methods more efficient, discovering novel uses for established processes, and inventing (and sometimes patenting) mechanisms that solve both social and business problems.

I am strong Open Source advocate and work extensively (and almost exclusively) in the Linux/OSS domain.

Moda Operandi, CTO

I served as Chief Technology Officer for Moda Operandi from inception until they hit the 100 employee mark. M'O is a fashion e-commerce start-up whose members "shop from the runway" and pre-order designer merchandise from complete collections (far more than what is featured in retail or existing online stores).

Heavy, CTO

Heavy is a broadband entertainment website. I lead the team that rebuilt the internal and external technology architecture from scratch using open source technologies. We did so in under three months (time was of the essence) during the winter of 2009. At the time, Heavy saw 10 million unique visitors per month with 9 page views on average per visitor.

Visre, Inc., EVP of Technology and Operations

Visre was the leading provider of ground-based virtual mapping services and high-definition street-level video/imagery from 2006-2009. We developed technologies for use in property sales and valuation including, "Video DriveBy", a high-resolution panoramic video of properties and neighborhoods. We also provided on-demand 16.8 megapixel video and images of properties throughout the United States. I served as the Executive Vice President of Operations and Development at Visre until the real estate economy forced our closure in 2009.

BizAtomic, Founder and CTO

BizAtomic was a provider of e-commerce and CMS applications to the small and medium business (SMB) market. I founded BizAtomic in late 2000 and grew the company continuously for 6 years. I built and/or oversaw development of a high-availability data center, a rich e-commerce platform, and a CMS system. The business was sold in 2007.

Propaganda Networks, Founder and President

Propaganda Networks was a provider of localized and universal search engine marketing (SEM) and search engine optimization (SEO) on a software basis. We used proprietary software, an in-depth knowledge of search engine indexing algorithms, and numerous low-level web server modifications to push clients to the top of multiple search engines simultaneously. We also developed and hosted ancillary websites and web applications. Propaganda Networks was sold in early 2000.

Skills and Interests

I am particularly interested in:

  • Application Redundancy
  • Augmented Reality
  • Cloud Distribution
  • Computer Vision
  • Distributed Systems
  • E-commerce
  • Geographic Information Systems
  • Large File Distribution
  • Peer-to-peer Networking


I hold a Bachelor of Science degree in Computer Science with minors in Psychology and Engineering from Carnegie Mellon University.